@article{article, title = {{Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?}}, publisher = {{Elsevier BV}}, url = {{}}, year = {{-0001}}, month = {{11}}, author = {{Sena V and Ozdemir S}}, doi = {{10.1016/j.indmarman.2019.05.016}}, journal = {{Industrial Marketing Management}}, note = {{Accessed on 2025/05/01}}}