@inbook{inbook, title = {{Children鈥檚 responses to traditional versus hybrid advertising: the moderating role of persuasion knowledge}}, publisher = {{EAA Springer}}, url = {{}}, year = {{2013}}, month = {{1}}, author = {{Verhellen Y and Oates CJ and De Pelsmacker P and Dens N}}, isbn = {{978-3-658-02365-2}}, pages = {{379-390}}, note = {{Accessed on 2025/05/23}}}