TY - JOUR T1 - Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts JO - Journal of Business Research UR - https://eprints.whiterose.ac.uk/id/eprint/212287 PY - 2024/02/03 AU - Gerrath MHEE AU - Olya H AU - Shah Z AU - Li H ED - DO - DOI: 10.1016/j.jbusres.2024.114520 PB - Elsevier BV VL - 175 Y2 - 2025/06/21 ER -