@article{article, title = {{A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid}}, publisher = {{Emerald}}, url = {{http://dx.doi.org/10.1108/imr-03-2012-0058 }}, year = {{2013}}, month = {{9}}, author = {{Lal Dey B and Binsardi B and Prendergast R and Saren M}}, doi = {{10.1108/imr-03-2012-0058}}, volume = {{30}}, journal = {{International Marketing Review}}, issue = {{4}}, pages = {{297-322}}, note = {{Accessed on 2025/05/19}}}