@article{article, title = {{The Impact of Negative Publicity on Celebrity Ad Endorsements}}, url = {{}}, year = {{2010}}, month = {{9}}, author = {{Thwaites D and Lowe B and Monkhouse LL and Barnes BR}}, doi = {{10.1002/mar.20552}}, volume = {{29}}, journal = {{Psychology and Marketing}}, issue = {{9}}, pages = {{663-673}}, note = {{Accessed on 2025/07/04}}}