TY - JOUR T1 - What makes a book tweet popular? Analysis of the most retweeted content posted by Spanish and non-Spanish book publishers JO - Revista Espanola de Documentacion Cientifica PY - 2022/07/06 AU - Mas-Bleda A AU - Makita M AU - Mrva-Montoya A AU - Thelwall M ED - DO - DOI: 10.3989/redc.2022.3.1904 VL - 45 IS - 3 Y2 - 2025/05/18 ER -