TY - CONF T1 - Consumer perceived brand activism: Scale development JO - AMA Winter Academic Conference 2024: Unlocking Our Potential UR - https://eprints.whiterose.ac.uk/id/eprint/212325 UR - https://www.ama.org/wp-content/uploads/2024/02/2024-Winter-AMA-Proceedings_Feb-28-2024.pdf PY - 2024/03/01 AU - He J AU - McLeay F AU - Monkhouse L AU - Kipnis E ED - Cross S ED - Saboo A PB - American Marketing Association (AMA) SN - 9781713895930 VL - 35 SP - 805 EP - 807 Y2 - 2025/06/28 ER -