TY - JOUR T1 - An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry JO - Journal of Financial Services Marketing PY - 2011/09/01 AU - El-Manstrly D AU - Paton R AU - Veloutsou C AU - Moutinho L ED - DO - DOI: 10.1057/fsm.2011.9 PB - Springer Science and Business Media LLC VL - 16 IS - 2 SP - 101 EP - 110 Y2 - 2025/05/23 ER -